{"id":2550,"date":"2019-09-16T21:09:44","date_gmt":"2019-09-16T19:09:44","guid":{"rendered":"https:\/\/zenibo.net\/content-copywriting\/"},"modified":"2023-08-16T11:13:46","modified_gmt":"2023-08-16T09:13:46","slug":"content-copywriting","status":"publish","type":"page","link":"https:\/\/zenibo.net\/pl\/content-copywriting\/","title":{"rendered":"Content Copywriting"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; particles=&#8221;1&#8243; particles_color=&#8221;#ffe27a&#8221; css=&#8221;.vc_custom_1564133351273{padding-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1564146323373{padding-right: 100px !important;}&#8221; offset=&#8221;vc_col-lg-5&#8243; custom_styles_portrait=&#8221;.vc_custom_1564146323376{padding-right: 20px !important;}&#8221;]<div class='cws-textmodule-69ddcc7737869 cws-textmodule'><div class='cws-textmodule-header subtitle-above'><h2 class='cws-textmodule-title'>Tre\u015b\u0107 jest istotna<\/h2><\/div><div class='cws-textmodule-content-wrapper'><p style=\"text-align: justify;\">Nawet nie wiesz jak bardzo! Brak tekst\u00f3w na stronie oznacza brak Twojej witryny w wynikach. Bogata tre\u015b\u0107 to podstawa widoczno\u015bci w wyszukiwarkach. Obok optymalizacji technicznej oraz pozyskiwania link\u00f3w, w\u0142a\u015bnie content stanowi jeden z najistotniejszych dla SEO czynnik\u00f3w.<\/p>\n<\/div><\/div><div id='cws_button_wrapper_69ddcc77384ee' class='cws_button_wrapper '><a id='cws_button_69ddcc77384f0' class='cws-custom-button regular icon-position-right icon-face-flaticon-028-arrow-metamax' href='#start' ><span class='button-icon'><i class='cws-icon-regular flaticon-028-arrow-metamax'><\/i><\/span>ZOBACZ<span class='button-icon'><i class='cws-icon-regular flaticon-028-arrow-metamax'><\/i><\/span><\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-7&#8243; custom_styles_mobile=&#8221;.vc_custom_1569181179637{margin-top: 40px !important;}&#8221; css=&#8221;.vc_custom_1569181179634{margin-top: 50px !important;}&#8221;]<div id='cws-image-69ddcc7738584' class='cws-image-module effect-no-hover'><div class=\"main-image\"><img 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0\"\/><\/svg><\/i><\/span><\/div><div class='service-info-wrapper'><div class='service-info-inner'><h6 class='service-title'>SEO Content<\/h6><div class='service-divider'><\/div><div class='service-description'>Tre\u015b\u0107 wzbogacona o s\u0142owa kluczowe, kt\u00f3re s\u0105 niezb\u0119dne do zwi\u0119kszenia wej\u015b\u0107 z darmowych wynik\u00f3w wyszukiwania<\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; custom_styles_mobile=&#8221;.vc_custom_1565155347416{margin-top: 30px !important;}&#8221;]<div class='cws-service-69ddcc773941f cws-service-module service-type-default divider-bottom disable-shadow icon-left portrait-icon-top mobile-icon-left icon-shape-hexagon'><div class='service-icon-wrapper'><span class='service-media-element'><\/span><span class=\"icon\"><i class='svg' style='width:64px; height:64px;'><svg data-cwssvg-init  class=\"risky-content.svg\" height=\"30pt\" viewBox=\"0 0 496 496\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path 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extra_layer_bg=&#8221;#6bbfff&#8221; add_waves=&#8221;1&#8243; wave_bottom_right=&#8221;1&#8243; css=&#8221;.vc_custom_1565162062510{background-color: #d2eaff !important;}&#8221; extra_layer_width=&#8221;50&#8243;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1565162485159{padding-top: 5px !important;background-color: #6bbfff !important;}&#8221; offset=&#8221;vc_col-lg-7 vc_col-md-3\/5&#8243;]<div id='cws-image-69ddcc7739598' class='cws-image-module effect-no-hover'><div class=\"main-image\"><img src=\"https:\/\/zenibo.net\/wp-content\/uploads\/2019\/09\/content-copy-second.png\" srcset=\"https:\/\/zenibo.net\/wp-content\/uploads\/2019\/09\/content-copy-second.png 560w, https:\/\/zenibo.net\/wp-content\/uploads\/2019\/09\/content-copy-second-255x300.png 255w\" sizes=\"(max-width: 560px) 100vw, 560px\" alt=\"\" class=\"main-image-main\" \/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; bg_position=&#8221;custom&#8221; bg_size=&#8221;auto&#8221; css=&#8221;.vc_custom_1565162201904{padding-top: 200px !important;padding-right: 15px !important;padding-bottom: 200px !important;padding-left: 70px !important;}&#8221; custom_styles_landscape=&#8221;.vc_custom_1565162201906{padding-top: 100px !important;padding-right: 15px !important;padding-bottom: 100px !important;padding-left: 45px !important;}&#8221; custom_styles_mobile=&#8221;.vc_custom_1565162201909{padding-top: 50px !important;padding-right: 15px !important;padding-bottom: 50px !important;padding-left: 15px !important;background-color: #d2eaff !important;}&#8221; offset=&#8221;vc_col-lg-5 vc_col-md-2\/5&#8243; custom_styles_portrait=&#8221;.vc_custom_1565162201907{padding-top: 50px !important;padding-right: 15px !important;padding-bottom: 50px !important;padding-left: 30px !important;}&#8221; custom_bg_position=&#8221;left top&#8221;]<div class='cws-textmodule-69ddcc7739b6b cws-textmodule'><div class='cws-textmodule-header subtitle-above'><h2 class='cws-textmodule-title'>Proces pisania<\/h2><\/div><div class='cws-textmodule-content-wrapper'><p style=\"text-align: justify;\">Otrzymasz kontakt do copywritera, z kt\u00f3rym wymienisz si\u0119 uwagami dotycz\u0105cymi kszta\u0142tu tre\u015bci. Przed rozmow\u0105 przygotuj istotne informacje: kr\u00f3tki opis zlecenia, zdj\u0119cia i nazwy konkurencji.<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; particles=&#8221;1&#8243; particles_color=&#8221;#ffe27a&#8221; css=&#8221;.vc_custom_1565160079311{padding-top: 90px !important;padding-bottom: 120px !important;}&#8221; custom_styles_landscape=&#8221;.vc_custom_1565160079312{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;]<div class='cws-textmodule-69ddcc773a011 cws-textmodule'><div class='cws-textmodule-header subtitle-above'><h2 class='cws-textmodule-title'>Tre\u015b\u0107 i lokalizacje<\/h2><\/div><div class='cws-textmodule-content-wrapper'><p style=\"text-align: justify;\">Pami\u0119taj, aby sprecyzowa\u0107, w jakich miejscach ma znajdowa\u0107 si\u0119 tre\u015b\u0107 na Twojej stronie. Oczywi\u015bcie w ramach wsp\u00f3\u0142pracy to ja zaproponuj\u0119 Ci najlepsze rozwi\u0105zania w tym zakresie.<\/p>\n<\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243; custom_styles_portrait=&#8221;.vc_custom_1565159415939{margin-top: 40px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1565159524928{padding-right: 0px !important;padding-left: 0px !important;}&#8221; custom_styles_portrait=&#8221;.vc_custom_1565159524932{padding-right: 15px !important;padding-left: 15px !important;}&#8221;]<div class='cws-service-69ddcc773a3c8 cws-service-module service-type-default icon-corner hide-divider icon-shape-hexagon'><div class='service-icon-wrapper'><span class='service-media-element'><\/span><span class=\"icon\"><i class='svg' style='width:64px; height:64px;'><svg data-cwssvg-init  class=\"landing-page.svg\" height=\"50pt\" viewBox=\"-52 0 512 512\" 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11.839844zm-38.851562-52h112v52h-17.648438l-22.445312-22.445312c-8.773438-8.773438-23.046875-8.773438-31.820312 0l-22.449219 22.445312h-17.636719zm0 0\"\/>\n<path class=\"cwssvgi_17\" d=\"m217 412.5v57c0 6.894531 5.605469 12.5 12.5 12.5h117c6.894531 0 12.5-5.605469 12.5-12.5v-57c0-6.894531-5.605469-12.5-12.5-12.5h-117c-6.894531 0-12.5 5.605469-12.5 12.5zm53.851562 54.5 11.839844-11.839844c2.925782-2.925781 7.683594-2.921875 10.609375 0l11.839844 11.839844zm-38.851562-52h112v52h-17.648438l-22.445312-22.445312c-8.773438-8.773438-23.046875-8.773438-31.820312 0l-22.449219 22.445312h-17.636719zm0 0\"\/><\/svg><\/i><\/span><\/div><div class='service-info-wrapper'><div class='service-info-inner'><h6 class='service-title'>Podstrony us\u0142ug<\/h6><div class='service-description'>Podstrony na kt\u00f3rych musisz opisa\u0107 szczeg\u00f3\u0142y swoich us\u0142ug dla klienta<\/div><\/div><\/div><\/div><div class='cws-service-69ddcc773a6dd cws-service-module service-type-default icon-corner hide-divider icon-shape-hexagon'><div class='service-icon-wrapper'><span class='service-media-element'><\/span><span class=\"icon\"><i class='svg' style='width:64px; height:64px;'><svg data-cwssvg-init  class=\"blog.svg\" height=\"50\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path class=\"cwssvgi_0\" d=\"m8 10h2v2h-2z\"\/>\n<path class=\"cwssvgi_1\" d=\"m12 10h2v2h-2z\"\/>\n<path class=\"cwssvgi_2\" d=\"m16 10h2v2h-2z\"\/>\n<path class=\"cwssvgi_3\" d=\"m21 20h-12a1 1 0 0 0 -1 1v10a1 1 0 0 0 1 1h12a1 1 0 0 0 1-1v-10a1 1 0 0 0 -1-1zm-1 10h-10v-8h10z\"\/>\n<path class=\"cwssvgi_4\" d=\"m26 20h4v2h-4z\"\/>\n<path class=\"cwssvgi_5\" d=\"m32 20h16v2h-16z\"\/>\n<path class=\"cwssvgi_6\" d=\"m26 24h22v2h-22z\"\/>\n<path class=\"cwssvgi_7\" d=\"m26 28h10v2h-10z\"\/>\n<path class=\"cwssvgi_8\" d=\"m38 28h6v2h-6z\"\/>\n<path class=\"cwssvgi_9\" d=\"m8 36h14v2h-14z\"\/>\n<path class=\"cwssvgi_10\" d=\"m8 40h14v2h-14z\"\/>\n<path class=\"cwssvgi_11\" d=\"m8 44h14v2h-14z\"\/>\n<path class=\"cwssvgi_12\" d=\"m8 48h14v2h-14z\"\/>\n<path class=\"cwssvgi_13\" d=\"m59 19.091a4.866 4.866 0 0 0 -5 .022v-10.113a3 3 0 0 0 -3-3h-46a3 3 0 0 0 -3 3v46a3 3 0 0 0 3 3h46a3 3 0 0 0 3-3v-17.249l6.83-11.83a5.005 5.005 0 0 0 -1.83-6.83zm-20.155 28.909h-10.845v-10h14.309l-2.639 4.572a.994.994 0 0 0 -.132.564l.212 3.3zm1.289 1.768 1-1.732 1.732 1-1 1.732a1 1 0 0 1 -1.732-1zm4.135-2.232-2.538-1.465-.154-2.4 4.846 2.8zm3.329-2.7-1.732-1 7.5-12.99-1.732-1-7.5 12.99-1.732-1 8.5-14.722 5.2 3zm4.3-19.454.5-.865 5.2 3-.5.866zm-46.898-17.382h46a1 1 0 0 1 1 1v5.032h-48v-5.032a1 1 0 0 1 1-1zm47 47a1 1 0 0 1 -1 1h-46a1 1 0 0 1 -1-1v-38.968h48v5.184l-8.536 14.784h-16.464a1 1 0 0 0 -1 1v12a1 1 0 0 0 1 1h11.02a3 3 0 0 0 5.58 1.768l1.348-2.336 2.96-1.464a1 1 0 0 0 .423-.4l3.669-6.353zm7.1-30.079-.5.866-5.2-3 .5-.866a3 3 0 0 1 5.2 3z\"\/><\/svg><\/i><\/span><\/div><div class='service-info-wrapper'><div class='service-info-inner'><h6 class='service-title'>Artyku\u0142y na bloga<\/h6><div class='service-description'>Tre\u015b\u0107 artyku\u0142\u00f3w znacz\u0105co r\u00f3\u017cni si\u0119 od pozosta\u0142ych rodzaj\u00f3w tre\u015bci ze wzgl\u0119du na wielko\u015b\u0107 tekstu<\/div><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1565159496762{padding-right: 0px !important;padding-left: 0px !important;}&#8221; custom_styles_portrait=&#8221;.vc_custom_1565159496766{padding-right: 15px !important;padding-left: 15px !important;}&#8221;]<div class='cws-service-69ddcc773a99f cws-service-module service-type-default icon-corner hide-divider icon-shape-hexagon'><div class='service-icon-wrapper'><span class='service-media-element'><\/span><span class=\"icon\"><i class='svg' style='width:64px; height:64px;'><svg data-cwssvg-init  class=\"interface.svg\" height=\"50pt\" viewBox=\"0 -10 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path class=\"cwssvgi_0\" d=\"m479.5 0h-447c-17.921875 0-32.5 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3.355469-7.5 7.5 0 4.144532 3.355469 7.5 7.5 7.5h89.683594c4.144531 0 7.5-3.355468 7.5-7.5zm0 0\"\/>\n<path class=\"cwssvgi_7\" d=\"m139.601562 338.546875c-4.140624 0-7.5 3.355469-7.5 7.5 0 4.140625 3.359376 7.5 7.5 7.5h59.457032c4.140625 0 7.5-3.359375 7.5-7.5 0-4.144531-3.359375-7.5-7.5-7.5zm0 0\"\/><\/svg><\/i><\/span><\/div><div class='service-info-wrapper'><div class='service-info-inner'><h6 class='service-title'>Komercyjne zlecenia<\/h6><div class='service-description'>Takie jak: artyku\u0142y go\u015bcinne, posty na portalach spo\u0142eczno\u015bciowych itp.<\/div><\/div><\/div><\/div><div class='cws-service-69ddcc773ac7c cws-service-module service-type-default icon-corner hide-divider icon-shape-hexagon'><div class='service-icon-wrapper'><span class='service-media-element'><\/span><span class=\"icon\"><i class='svg' style='width:64px; height:64px;'><svg data-cwssvg-init  class=\"branding.svg\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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height=\"16\"\/>\n<rect class=\"cwssvgi_10\" x=\"240\" y=\"376\" width=\"64\" height=\"16\"\/>\n<rect class=\"cwssvgi_11\" x=\"240\" y=\"408\" width=\"64\" height=\"16\"\/><\/svg><\/i><\/span><\/div><div class='service-info-wrapper'><div class='service-info-inner'><h6 class='service-title'>Opisy produkt\u00f3w<\/h6><div class='service-description'>Bardzo przydatne w przypadku prowadzenia sklepu lub opisu jednego produktu na Landing Page'u<\/div><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1562915016178{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #fff4e9 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; custom_styles_mobile=&#8221;.vc_custom_1564383555985{margin-bottom: 40px !important;}&#8221;]<div id='cws-image-69ddcc773ae0f' class='cws-image-module effect-no-hover'><div class=\"main-image\"><img src=\"https:\/\/zenibo.net\/wp-content\/uploads\/2019\/07\/img_02.png\" srcset=\"https:\/\/zenibo.net\/wp-content\/uploads\/2019\/07\/img_02.png 475w, https:\/\/zenibo.net\/wp-content\/uploads\/2019\/07\/img_02-300x177.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" alt=\"\" class=\"main-image-main\" \/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1564383596822{padding-right: 150px !important;}&#8221; custom_styles_portrait=&#8221;.vc_custom_1564383596826{padding-right: 70px !important;}&#8221; custom_styles_mobile=&#8221;.vc_custom_1564383596828{padding-right: 15px !important;padding-left: 15px !important;}&#8221;]<div class='cws-textmodule-69ddcc773b37a cws-textmodule'><div class='cws-textmodule-header subtitle-above'><h2 class='cws-textmodule-title'>Co dalej?<\/h2><\/div><div class='cws-textmodule-content-wrapper'><p>Je\u015bli zamierzasz umie\u015bci\u0107 tre\u015b\u0107 na swojej stronie to mog\u0119 zaproponowa\u0107 Tobie us\u0142ug\u0119 <strong>Analiza S\u0142\u00f3w Kluczowych<\/strong>, w kt\u00f3rej przed napisaniem tre\u015bci dobior\u0119 odpowiednie s\u0142owa kluczowe wspomagaj\u0105ce widoczno\u015b\u0107 Twojej strony w wyszukiwarkach.<\/p>\n<\/div><\/div><div id='cws_button_wrapper_69ddcc773b64e' class='cws_button_wrapper '><a id='cws_button_69ddcc773b650' class='cws-custom-button regular icon-position-right icon-face-flaticon-028-arrow-metamax' href='https:\/\/zenibo.net\/pl\/analiza-slow-kluczowych\/' target=\"_blank\"><span class='button-icon'><i class='cws-icon-regular flaticon-028-arrow-metamax'><\/i><\/span>Analiza S\u0142\u00f3w Kluczowych<span class='button-icon'><i class='cws-icon-regular flaticon-028-arrow-metamax'><\/i><\/span><\/a><\/div>[\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; particles=&#8221;1&#8243; particles_color=&#8221;#ffe27a&#8221; 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